INTERVIEW - Ambassador for TV.

If Carlo Sartori, professor of communications at the University of Rome, did not exist, the late Malcolm Bradbury, scourge of the modern, globetrotting academic, would almost certainly have made him up.The

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now