INTERVIEW - Captain America
Since Peter Phippen took over as head of BBC Worldwide Americas, distribution of the US channel has shot from 400,000 to more than nine million, but he still has a long way to go to make the BBC a major US brand.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now