INTERVIEW - The profit-maker

As Granada Content's director of programmes, north, John Whiston is charged with maintaining staples Coronation Street and Emmerdale, while acting as an ambassador for its expanding drama output.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now