IRN brand is phased out

2002-09-04T17:05:52

News provider ITN has been forced to dilute yet another of its brands after external research revealed that commercial radio customers no longer wanted its sister radio company to sign off its bulletins with the IRN tag, writes Penny Hughes

if you have an account

full-subs-package-LR-resize

Do you want to keep ready?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now