ITV could run second I'm a Celebrity this year

ITV is banking on a strong performance from England during Euro 2004 and a possible second outing of I'm a Celebrity..., after media buyers claimed it could lose up to£100m in ad revenues if ratings do not pick up, writes Paul Revoir.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now