ITV late news needs high ratings lead-in

High-rating post-watershed programmes have become an essential means of securing viewers for ITV's News at Ten, according to research conducted for Broadcast.Figures from David Graham & Associates this week reveal that

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now