iTV must be easier to use, says Hodgson

Interactive TV is more difficult to use than a PC and only slightly easier than flying an aeroplane, riding a motorbike or using a sewing machine, according to research commissioned by the Independent Television Commission (ITC), writes Lucy Rouse.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now