ITV revs up Top Gear rival

Formula 4000

ITV has turned to Twofour to create a Top Gear-style celebrity driving format after missing out on the chance to sign Jeremy Clarkson earlier this year.

Twofour prepares celebrity driving format

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now