ITV has unveiled a new ident (left) to promote ITV drama, designed by Atom Productions. Based on the network's existing heart logo, the new ident airs from 19 February. As the
ITV has unveiled a new ident (left) to promote ITV drama, designed by Atom Productions. Based on the network's existing heart logo, the new ident airs from 19 February. As the heart shape revolves it forms a 'd' for drama in a sequence featuring steel models from Complete Fabrication that ignite. Shot at high speed and layered with light effects on Flame, the sequence was designed, directed and produced by Bill Wilson at Atom Pictures. Flame compositing was by David Fearson at Sweet, with Paul Barton on lighting cameraman duties.