ITV to drop ‘1’ from flagship in rebrand

Rufus Radcliffe

ITV is poised to drop the numeral one from its flagship channel for the first time in more than a decade as part of a major rebrand.

Proposed move part of major rebrand

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now