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ITV1 wins in daytime
ITV1 won its first daytime ratings battle with BBC1 in four years last Wednesday (23 June). Between 09.25 and 18.00 ITV1 secured a share of 19.6% compared to BBC1's 18.9%. The commercial broadcaster performed particularly well in the morning, achieving a 31.3% share over BBC1's 21.4%. BBC1's audience was down ...
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