ITV2 Essex show offers barcodes for extra content


Viewers of ITV2 reality series The Only Way Is Essex will be able to download mobile content using barcodes that will feature in the show itself.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now