ITV2 to play ad-funded guinea pig.

2003-05-23T10:30:54

ITV1 is offering up sister channel ITV2 as a test-bed for advertiser-funded programming, writes Penny Hughes.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now