ITV's rugby kicks BBC into touch.

England's match against Samoa in the rugby World Cup saw ITV1 cruise to an easy victory in the morning ratings battle last weekend, writes Jon Rogers.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now