Emap Radio-owned Kiss 100 has unveiled a new logo as part of a£2 million marketing and ad campaign. The new brand identity (left), created by design firm Bamber Forsyth, comes
Emap Radio-owned Kiss 100 has unveiled a new logo as part of a£2 million marketing and ad campaign. The new brand identity (left), created by design firm Bamber Forsyth, comes two months after the station announced an overhaul of its programming including a new dance chart show on Sunday afternoons (Broadcast, 14.5.99). Emap Radio chief executive Tim Schoonmaker said: 'We needed a stronger brand. This is a logo designed for the digital era.' The campaign was launched on Tuesday (6 July). Emap Radio is part of the company that publishes Broadcast.