Krypton deal prompts ITV to focus on AFP
ITV is looking to step up its advertiser-funded programming after sealing its biggest AFP deal yet to help revive The Krypton Factor quiz show next year.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now