Lack of belief at ITV added to debacle

ITV director of marketing Jim Hytner has admitted that the network's Saturday night ratings disaster last month was made worse because many people at the company did not believe in the programmes, writes Paul Revoir.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now