Lifting placement ban levels the playing field
Mark Murphy seems to have missed some of the key arguments when he says that the recent lift of the ban on product placement “puts UK indies at a significant disadvantage in the international TV marketplace” (Broadcast letters, 19.2.10).
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now