Lion Television head of interactive Kirsty Hunter is leaving after eight years to launch Australian multiplatform indie The Project Factory in the UK.
Hunter starts her role as UK managing director later this month and has already secured office space in London’s Old Street to prepare for future appointments. The Project Factory will be looking to work closely with other indies to develop multiplatform projects around existing shows, as well as producing original ideas for broadcasters and brands.
Hunter said there was a great opportunity for digital indies to develop online, mobile, gaming, social media and 3D content.
“The time is right to launch a company that is focused on the explosion of content, apps, games and connected-TV services.”There are also many producers out there that don’t have a digital strategy or expertise that we can help,” said Hunter.
She will also continue to executive produce Lion’s existing multiplatform projects, including Horrible Histories, America Revealed and History Detectives through The Project Factory.
In her time at Lion, Hunter was responsible for Bafta-nominated site The Hajj for Channel 4 as well as projects for Castaway and Horrible Histories, and won a Digital Emmy for Britain From Above.
Guy Gadney, director of The Project Factory, said: “The aim is to produce digital entertainment that matches the TV experience while exploring the new commercial models that might apply.”
The Project Factory has its headquarters in Sydney and a range of clients including Australian broadcaster ABC, RTL Group and MSN.