KateModern was commissioned by social networking site Bebo.com. It allows viewers to interact with the characters and plotlines directly through video blogs, text messages, photo sharing and user comments. All the characters have their own Bebo profile so fans can treat them like real people by sending messages and help participate in the storyline.
KateModern is set against a trendy London background and follows the lives of four young adults searching for their personal identity in the midst of an unfolding mystery.
The story follows 20-year-old art student Kate who stays in London over the summer, against her parents' wishes. She lives with best friend Charlie, a fun-loving Aussie who helps Kate let her hair down. Kate's boyfriend, Tariq, has quit his investment banking job in order to launch his own technology company with his best mate Gavin, played by The Royle Family's Ralf Little.
Who's behind it?
Bebo joined forces with the team from Lonelygirl15, Miles Beckett and Greg Goodfield.
Where can I see it?
All episodes and characters' profiles premiere at www.KateModern.bebo.com and then appear on sites such as www.LG15.com and YouTube.
How is it funded?
KateModern has four sponsors: Orange, Microsoft, Procter & Gamble and Buena Vista, whose products appear in the content. Users spend around 40 minutes per session on the site, allowing it to move away from the old cost per click model of advertising.
Why does it suit this platform?
Bebo's social networking features encourage interactivity and enable the creators to introduce new methods of storytelling.