“Luc is able to turn his hand to anything from writing scripts and shooting DV to directing multi-camera shoots and dealing with high-profile talent,” says MTV executive producer Lisa Stokoe.

Edwards began his MTV UK tenure as an intern. Soon after he moved on to the MTV Europe Music Awards.

Since then, he has spent time directing talent as diverse as Madonna, Mariah Carey, Martin Scorsese and Michael Stipe.

“Luc has continually demonstrated that he is not only a really talented producer but also that he brings a unique look and feel to existing formats, gets the best out of his talent and also delivers great programming,” adds Stokoe.