Format house Ludus is set to make its first foray into the US after selling the US rights to talent agency CAA for three of its formats - Laughing all the Way to the Bank, which features comics learning their trade at a boot camp, with a studio audience betting on how funny they will be; 'factual-comedy' We Love Betty, in which the host gives star guests tips on domestic issues; and Try Before You Buy, a property show where two couples both bidding for the same house sample the property and surrounding area for a week before making secret bids.
Format house Ludus is set to make its first foray into the US after selling the US rights to talent agency CAA for three of its formats - Laughing all the Way to the Bank, which features comics learning their trade at a boot camp, with a studio audience betting on how funny they will be; "factual-comedy" We Love Betty, in which the host gives star guests tips on domestic issues; and Try Before You Buy, a property show where two couples both bidding for the same house sample the property and surrounding area for a week before making secret bids.
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