MacKenzie takes on Rajar
The Wireless Group (TWG) is set to trigger one of the biggest splits in the history of radio audience measurement by launching a nationwide rival to Rajar, writes John Plunkett.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now