MasterChef exec to join Initial as creative director

Mirella Breda

Mirella Breda, the BBC entertainment executive editor responsible for MasterChef and Dragon’s Den, is to join Big Brother-producer Initial next February as creative director.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now