More plugs for BBC on Radio 1.

2002-01-11T00:00:00

BBC Radio 1 is to be given more high-profile BBC branding in an attempt to reconnect the corporation's younger audiences - many of whom don't realise the station is a BBC

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now