Murdoch: premium rate phone-ins are grubby

www_broadcastnow_co_

BSkyB chief executive James Murdoch has said that the satellite broadcaster decided against launching premium-rate phone quizzes on its channels because they felt 'pretty sleazy'. [ALL]

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now