News Analysis - Fixing the game

Two Way TV has limped through the past eight years, never fulfilling its bullish take-up predictions, but with digital switchover imminent and a number of interactive deals in place, could its fortunes be about to change?

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now