ITV logo

What can we learn from the timing of the Sky-ITV deal?

The Comcast NBCU-owned outfit could have bought the PSB at any time – Mathew Horsman explores why it’s happening now

ITV Corporate Brand Refresh logo 2024

Mike Darcey: ITV has befriended an old enemy in a bid for digital prominence

ITV’s move to join Sky and eschew its PSB peers makes sense - but raises questions about what comes next

ITV logo

What can we learn from the timing of the Sky-ITV deal?

The Comcast NBCU-owned outfit could have bought the PSB at any time – Mathew Horsman explores why it’s happening now