Nickelodeon UK has hired Disney’s digital director to take charge of its output across platforms from apps to social media.

Suzie Adams joins from rival kids broadcaster Disney where she has worked for six years, rising to senior marketing, digital and social manager, responsible for projects including the launch of online world Disney Superbia.

Her appointment follows the departure of Roy Edmonds who left Nickelodeon after four years in March.

Adams will report into Nickelodeon commercial director Kiaran Saunders and work closely with the Viacom International digital team, headed up by senior vice president Philip O’Ferrall.

Saunders said: “Our digital platforms are extremely important to our business and we are confident that with her wealth of experience in the children’s market, Suzie will be able to make the most of our current offering and be able forge new strategies to grow our digital audience.”