Ofcom clears sales deal.

Ofcom has paved the way for Channel 4, Five and BSkyB to merge their advertising sales divisions after it withdrew the Independent Television Commission's rules on the joint selling of airtime, writes Glen Mutel.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now