OFF THE RECORD - Four play

If only England's cricketers were as good at their jobs as Channel 4, which broadcast its first live coverage of a Test match last week. The hand of marketing supremo David

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now