OFF THE RECORD - If I only had a...

Some advice for marketing bods trying to follow the yellow brick road to the publicity palace. If you have an exciting gimmick, like a flashing mobile phone holder in the shape

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now