Playing the loyalty card

Marketed as a way to reward loyalty, the newly launched Skycard also opens up huge commercial opportunities, not only for Sky but for other channels that can use the second slot effectively, as James Curtis reports.

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now