Live podcast from November’s Broadcast Sport Summit at The Emirates explores whether sports documentaries have already hit peak popularity

This podcast episode, recorded live at the Broadcast Sport Summit 2025, which was held in November at The Emirates, asks whether we’ve hit peak doc, or if the genre is simply evolving.
From Drive to Survive to Sunderland ‘Til I Die, the sports doc boom reshaped how audiences connect with teams, athletes, and the drama behind the scenes. But as streamers scale back, formats become more familiar, and fan fatigue creeps in, has the golden era of the sports documentary run its course?
What does this shift mean for broadcasters, producers and sports organisations who’ve come to rely on behind-the-scenes access as a storytelling goldmine? Is the audience still there, or are they craving something fresher, more authentic, or more immersive?

Speakers:
Lucy Cutler, Creative Director - FilmNova
Rick Murray, CEO - Workerbee
John McKenna, CEO - Noah Media Group
Claire McArdle, Co-CEO - CMG Productions
Chair: Rachel Stringer, Sports Presenter
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