Aurora’s Lawrence Duffy and Whisper’s Mark Cole speak about how they approach producing events such as the Women’s Euros and Formula E
This episode of the Broadcast Sport Podcast sees Aurora managing director Lawrence Duffy and Whisper managing director Mark Cole discuss how to produce major live sport events.
Recorded from a session at the 2022 Broadcast Sport Leaders’ Forum, which took place at the BFI Southbank on 1 November, the pair talk about their experiences producing events such as the Women’s Euros, Formula E, and Extreme E. Topics discussed include the growth of women’s sport, handling the Covid backlog of events, rights holders going in house and turning to OTT, pushing remote production to its limits, getting the right balance of skilled staff, and more.
Other highlights include how to put the audience at the heart of your content, attracting younger generations, and the future of the world feed. You can listen to this episode, and the rest of the Broadcast Sport Podcast, below.
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