The partnership transforms video production from a manual process into an AI-assisted experience

Google-Gemini-Media Composer-

Avid and Google Cloud have partnered to integrate generative and agentic AI into Avid’s creative tools.

Google’s Gemini models and Vertex AI are now incorporated directly into key Avid products to transform video editing “from a mostly manual process into an intelligent, AI-assisted experience, significantly reducing the time required for media discovery and production,” says Avid.

Avid is integrating Google Cloud’s AI and data analytics capabilities into Media Composer and Avid Content Core, a new cloud-native SaaS platform that serves as a unified, intelligent data layer for global media assets. 

Through Gemini and Vertex AI, these platforms can now analyse and understand media context automatically, enabling production teams to query content using natural language.

It also enables agentic AI workflows – digital assistants capable of autonomously managing complex tasks, such as matching visual styles, identifying emotional cues in raw footage, and streamlining metadata logging.

The Gemini integration in Media Composer makes it possible for editors to streamline post-production – from intelligent metadata enhancement and automated logging to generating B-Roll.

Avid says the new AI capabilities “serve as a foundation for future agentic integrations across Avid’s portfolio, designed to streamline post-production and allow creative teams to focus on high-value storytelling”.

“Customers are asking for intelligent tools that plug into existing workflows and scale with their creativity,” said Wellford Dillard, chief executive officer, Avid. “This partnership with Google Cloud strengthens our ability to deliver secure, AI-driven innovation–while keeping Avid interoperable and adaptable across the broader production landscape. Through our collaboration with Google Cloud, Avid is redefining what’s possible in modern media production by expanding intelligent capabilities across our products.” 

“By embedding agentic AI directly into the tools video editors live in, we’re moving beyond simple automation,” said Anil Jain, global managing director, Strategic Industries, Google Cloud. “With Avid Media Composer and Google Cloud, an editor can now collaborate with an intelligent agent to create assets on the fly and handle the heavy lifting of matching styles and filling timelines, enabling them to focus on storytelling instead of infrastructure.”