Product placement consulation underway
The government’s consultation into the introduction of product placement in UK programmes has launched, with ITV boss Michael Grade stating it will put broadcasters on a “level playing field” with international rivals.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now