Agent can create a storyboard, first cut and more

Premiere AI Assistant 16x9

Adobe is rolling out its agentic AI assistant across several of its Creative Cloud products and AI platform Firefly, including Premiere.

The agent had already been launched in private beta on Firefly, where it allowed users to create content using Adobe platforms with natural language prompts. 

It has now also been added to other products in public beta, including Illustrator and Photoshop in addition to Premiere, and is able to perform tasks such as a first cut, turn an idea into a storyboard, turn a storyboard into a sequence of videos, and more. It can also find assets when a user describes them in their own words and learn users’ preferences over time. 

Premiere AI Assistant

In Premiere specifically, it can do any tasks that a human would have done in the project panel or timeline editing space. This includes sorting assets into bins, batch renaming clips, identifying interview questions, adding markers, or assembling a working starting point. 

AI Assistant is also now available in After Effects in private beta. 

Adobe has also released a new version of its Firefly creative AI studio in private beta, which allows users to save characters, locations and objects they’ve already created and reuse them across generations to keep continuity, and more. 

In addition, the company has made its tools available in OpenAI’s ChatGPT, Anthropic’s Claude and Microsoft 365 Copilot. 

David Wadhwani, president of creativity and productivity business at Adobe, said: “Adobe has always been at the center of how the best creative work comes to life, and this is a major expansion of that promise. Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can.”