He joins from Comcast where he was head of sales for Comcast Technology Solutions’ streaming, broadcast and advertising business

Appear people moves

Appear has appointed Andy McClelland as senior vice president & general manager for the UK & Ireland.

He joins from Comcast where he was head of sales for Comcast Technology Solutions’ streaming, broadcast and advertising business across EMEA and APAC.

McClelland has also held leadership roles at GatesAir, Harmonic, and Imagine Communications, and has more than 25 years of experience in video technology across engineering, sales, and executive leadership roles in the broadcast and media industry.

McClelland will lead Appear’s commercial operations in the UK & Ireland region, as the company meets the growing demand for hybrid cloud and software-defined workflows.

A key focus will be expanding adoption of Appear’s VX software platform in the UK & Ireland. VX enables media organisations to build scalable, low-latency production workflows with modular software components.

He also plans to grow Appear’s customer engagement initiatives, including Appear’s customer councils, that give clients a voice in product development.

He said: “I’ve known and competed against Appear for years and always admired the team’s ability to deliver. When the opportunity to join came up, I was genuinely flattered. What excites me most is how Appear has brilliantly timed its R&D, offering the right solution whether customers need flexible modular hardware, a hybrid setup, or a full software/cloud architecture.

“I’m a huge believer in customer councils. They build community, surface real-world needs, and help us innovate more smartly. Appear doesn’t just say it listens – it really does.”

“Andy’s appointment marks a significant milestone for Appear’s UK & Ireland operations and aligns with the company’s broader mission to deliver sustainable, high-performance solutions for the most demanding live production environments,” adds Thomas Bostrøm Jørgensen, CEO, Appear. “Andy not only shares our passion for customer collaboration and technical innovation but also brings a global perspective that will further strengthen our ability to support broadcasters and operators navigating the shift to hybrid and software-defined infrastructures.”