Anthony Scammell joins PTO as communications director

The Professional Triathletes Organisation (PTO) has announced that Jane Hansom (pictured above left), currently head of communications, will take up a new role advising the PTO Athlete Board alongside PTO Chairman, Charles Adamo.

Hansom will be replaced by Anthony Scammell (pictured above right), who joins the PTO as communications director. He will lead all media relations as the PTO continues its journey to elevate the sport and showcase professional triathlon and its athletes in the mainstream media and to general sports fans.

Scammell was director at Hill+Knowlton Strategies’ Sports + Partnership Marketing team for 15 years. He is based in London, and has led work by international clients such as HSBC, SailGP and Team GB.

Hansom said: “The PTO’s unique ownership model, where athletes are co-owners of the business, as well as innovative gender equality and maternity policies, mean that the PTO is leading the evolution of sports organisations. I love this sport and have first-hand experience of how extraordinarily talented our professionals are to be able to compete at the level they do. I am very proud to be a part of this forward-thinking organisation, particularly this year as the PTO Tour adds age group racing to its events.”

Scammell adds: “I’ve been very privileged to have worked agency-side for a host of different brands and rights holders involved in the world of sport and whilst I’ve loved the variety, the prospect of being able to really focus my efforts on the single mission of the PTO was something I didn’t want to miss out on.

“The more I discovered about the PTO, the more I was convinced it was the right opportunity for me. With amazing athletes not just involved, but co-owners and set to benefit directly from the organisation’s success, the PTO is quickly rewriting the industry rulebook for how a sports body should operate and creating the template for rights holders of the future.”

Tim Godfrey, chief marketing officer at the PTO, said: “We are at the start of a crucial period. So we are thrilled to have Anthony join the PTO team. His experience, knowledge and energy will be a big asset as we look to showcase our new events and professional triathletes to sports fans around the world.”

Adamo added: “We are very pleased that Jane will be taking up her new role supporting the PTO Athlete Board. Her wealth of experience will be of invaluable assistance to the PTO Athlete Board in establishing and implementing polices to strengthen the PTO’s mission.”