Evan Groll joins to lead London facility 

Evan Groll Entropico(1)

Australia-founded creative agency Entropico has launched a UK office in London. 

The agency has previously produced sport content for campaigns such as Google Cloud’s collaboration with Team USA for the Milano Cortina 2026 Winter Olympic Games plus the company’s AI partnership with US skiers and snowboarders. It has other facilities in Sydney, Australia, as well as Los Angeles and New York in the US, and it has also worked with clients such as Canva, Samsung, and Square. 

The London office will serve as Entropico’s primary hub for Europe, with an initial focus on strengthening relationships with existing partners and building new ones across technology and consumer sectors.

Evan Groll has joined Entropico as head of production for the UK and Europe, and will lead the new facility. Groll has previously worked in-house at Square, as well as the likes of Al Jazeera and Vice, in roles across editorial and commercial documentary production. 

Groll said: “I am so excited to join Entropico and help lead their expansion into the UK and Europe. We know the market is full of premium creative companies, with incredible talent and instincts. And we are eager to show and prove our place among our peers. We are expanding with intention, and an understanding that we are well positioned to utilize our global resources to support local partners in ways that not only create premium content, but also generate tangible efficiencies across budgets and timelines.

“Working with Entropico from the client side, I have seen firsthand just how robust their creative offerings are. We have the ability to own the entire production pipeline–from creative development through post–whether for full funnel campaigns, lead gen, product releases, branded content, and so much more. We want to continue proving ourselves as invaluable assets for both well-established and up-and-coming brands, looking to engage with a partner who is deeply invested in their success.”

Entropico CFO Amit Patel added: “Evan joining Entropico is a critical step in our global vision and expansion. The momentum we’ve built in the UK and Europe - including key projects with brands like Google–is now solidified by Evan’s presence and leadership. He brings the creative gravitas and production expertise needed to tap into Europe’s deep talent pool and deliver authentic, scaled content that the market is actively demanding. We are thrilled to have a leader of his calibre guiding our European growth.”

Entropico CCO Joey Hunter said: “Evan brings the necessary creative authority and production expertise to access Europe’s deep talent pool and deliver the authentic, large-scale content the market is actively demanding.”