Cut Media in the saddle for Cycling World Championships

Cut Media has been named as the exclusive video and image content supplier for the 2023 UCI Cycling World Championships. 

The competition will be held in Glasgow from 3-13 August, and will be the first time a unified world championships has been held for road, track, and mountain bike disciplines.

Cut Media is based in Glasgow, and has made cycling content a core part of its business. Its recent World’s Best FPV Drone Shot? YouTube film, which features mountain biking in Valparaiso, Chile, recently won Short Form Content Of The Year at the Broadcast Sport Awards.

This is Cut Media’s first move into a major global competition, and will see the company responsible for telling stories in the lead up to the event to support key themes around people, place, planet and event.

Rob Arbuthnot, head of marketing and communications at the 2023 UCI Cycling World Championships, said: “Having an agency with not only great cycling heritage but a track record for delivering incredible content that Cut Media has established and honed over many years is so exciting for us.

“Cut Media are master storytellers and we are delighted to have them showcase both the excitement and thrill of this momentous event for Scotland but also imaginatively capture the power of the bike and what it means in so many ways.”

Stu Thomson, founder and CEO of Cut Media, added: “We’re really excited and proud to be a key part of the biggest ever global cycling event, especially as it’s here on our home turf.

“Cut Media has grown and evolved over recent years to work across multiple different major sports with brands and events on a global scale, yet our heritage in cycling and our roots in Scotland remain hugely important to us.

“The opportunity to tell the story of the first ever combined UCI World Championships and to promote the Power Of The Bike is one we’re massively looking forward to getting stuck into.”