Eight creators including Alix Earle and Jared McCain are capturing match-day experiences and cultural highlights across three US host cities
DAZN’s content creation studio Team Whistle has launched a creator program centered around the World Cup, through a partnership with Snap Inc.
The creator lineup showcases leading voices in the world of content creation across sports, lifestyle, and culture, featuring Alix Earle, Jared McCain, Ross Smith, Eva Gutowski, AT Frenchies, Lauren Giraldo, Ocky Way, and Haddy Abdel.
The program sees the group of eight creators travelling across three key US host cities—Miami, New York, and Los Angeles—capturing the energy and culture surrounding the tournament in real time.
Throughout the tournament, creators will produce a stream of content spanning match-day experiences and cultural highlights, offering a creator-led perspective. Content is available to view on the creator’s Snapchat pages.
“Snapchat has always been a home for creators to share authentic, real-time perspectives, and there’s no bigger moment for that than the World Cup,” said Emma Wakely, head of sports & media partnerships at Snap Inc. “The tournament is as much about culture and community as it is about sport, and creators play a critical role in bringing that to life. Through our partnership with Team Whistle, we’re bringing together a diverse group of voices who will give fans a front-row seat to the energy and moments shaping this global stage-making it easier than ever to experience it all through the voices they love.”
“Today’s fans look to experience sports through the voices they trust and follow every day, not just through watching the game,” said Joe Caporoso, Team Whistle president. “This partnership with Snap Inc. allows us to put creators at the center of the World Cup conversation, giving audiences a dynamic, behind-the-scenes view of the tournament as it unfolds across some of the most culturally vibrant cities in the US.”
No comments yet