He has 25 years of experience across tech, sport, and entertainment
Joe Edwards has joined Dizplai as marketing director.
Edwards has 25 years of experience across tech, sport, and entertainment having led marketing programmes for Adobe, Oracle, and Sage, and held senior roles at the British Basketball League, Super League Triathlon, and DAZN.
At Dizplai, he will focus on growing the business through marketing efforts, and supporting the proposition of its technology platform, says the company.
Dizplai explains its services as “helping broadcasters, publishers, rights holders, creators, and brands turn passive fans into active communities that fuel culture, conversation, and commerce.”
The company’s CEO Ed Abis said: “Joe’s track record of building brands that punch above their weight makes him an ideal match for Dizplai. His expertise at the intersection of fan engagement, cultural insight, and digital innovation will help us strengthen our profile and continue to redefine the value of attention.”
Edwards added: “Dizplai is at an exciting moment, bringing together consultancy, creativity, and technology to unlock the full value of audiences. I’m looking forward to helping the company grow its reach and show how participatory media and fan engagement can deliver real results for clients.”
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