All3Media label led by Brian O’Driscoll and Craig Doyle partnered with EPCR on programme

Benjamin Kayser presents in Bayonne 3 Rock EPCR Champions Cup rugby

3 Rock has partnered with the EPCR to produce a new highlights and magazine show around the Champions Cup. 

The All3Media label, which is led by former Ireland rugby player Brian O’Driscoll and presenter Craig Doyle, has moved in a new editorial direction with the show. It will combine highlights from each round of the competition with a, ”deeper celebration of the unique rugby destinations,” that it takes place in. 

Former French international Benjamin Kayser fronts the programme, and the debut programme was filmed in Bayonne, the rugby hotbed of south-western France. Kayser guides viewers through each destination, meeting fans, exploring iconic locations and providing insight from his time in the game. 

It will be distributed to the EPCR’s broadcast partners, which in the UK and Ireland is Premier Sports following a rights deal agreed last year. It will also be available through the EPCR YouTube channel and its OTT platform - which was relaunched in 2024. 

This series joins a number of rugby productions for 3 Rock, including the Gallagher Prem highlights show for ITV and documentaries such as Lomu: The Lost Tapes, Shoulder To Shoulder and After The Roar.

Rob Williams, chief content officer at 3 Rock Productions, said: “We’re absolutely delighted to be producing this new and exciting series for EPCR. When we first spoke with EPCR, we pitched a show that leaned fully into the experience of international club rugby — not just the on-the-pitch action, but the noise, the colour, the culture and the sense of place that make this tournament so special. 

“The Champions Cup has a rich history, filled with iconic teams, world-class stars and unforgettable moments, and we wanted to tap into all of that while celebrating the fans and cities who shape the competition. Bayonne was the perfect starting point — a truly unique rugby destination with an atmosphere like no other — and being out there among the supporters really set the tone for what this series is all about.”

Jacques Raynaud, EPCR’s CEO, added: “This is a major development for EPCR and how we promote the Investec Champions Cup to fans around the world. The first two rounds of the 2025/26 season have been packed full of world-class rugby, a record number of fans in stadia and some big statement wins. Our new show is the perfect shop window for the culture, colour and Test rugby in club colours that make up the Investec Champions Cup.”