Wing-produced 90-second film headlines campaign

F1 Wing campaign

F1 is returning to action following its mid-season break this month, and is launching Five Lights, a campaign promoting the competition ahead of the Dutch Grand Prix on 21 August.

Created by branded content agency Wing, Five Lights is spearheaded by a 90-second film narrated by actor Colin Farrell. Set to the music track Reign by Unkle featuring Ian Brown, the film features all 22 drivers from the racing series and focuses on the pre-race countdown. Wing worked closely with Formula 1 on the production. 

The film is supported by creative assets across social media and digital platforms, as well as advertising at locations across the UK and the US, including Piccadilly Circus and The Outernet in London, Sunset Boulevard, The Moxy and the Music District in Los Angeles, Times Square at the intersection of 45th Street and Broadway in New York, and Caesars Palace on the Las Vegas Strip. 

You can watch the film here. 

Emily Prazer, chief commercial officer at Formula 1, said: “Five Lights captures one of the most powerful moments in Formula 1, when anticipation, excitement and pressure all come together just before the race begins. As we return for the second half of what has already been an incredible season, we wanted to create something that reflects the emotion of our sport and the connection our fans feel with the teams and drivers every race weekend.”