Filmnova to produce C4’s Women’ FA Cup coverage

Filmnova will produce Channel 4’s coverage of the Women’s FA Cup, starting with Wolves v Nottingham Forest on 13 December. 

Channel 4 is broadcasting one match-per-round and the final from the competition, co-exclusively with TNT Sports. The pair agreed a three-year rights deal with the FA earlier this year. 

Former Lioness Jill Scott and comedian Maisie Adam will present the coverage, which will begin with Jill And Maisie’s Road To Wembley showing before each match, filmed in the host town or city the day before. The pair will meet supporters, club characters and local personalities, exploring the stories, pride and culture that surround each team. Then, live at the match, Scott and Adam will take viewers behind the scenes with players, coaches and pundits. There will also be, “extensive digital crossover content”.

The build-up to Wolves v Nottingham Forest begins at 11.45am on 13 December on Channel 4, with kick-off at 12.15pm. 

Scott said: “I’m so excited to be presenting this year’s Adobe Women’s FA Cup alongside Maisie and bringing such a brilliant competition to Channel 4 viewers. I loved playing in the FA Cup and it will be fantastic to be a part of it again, this time from the touchline.” 

Adam said: “I am buzzing to be teaming up with a legend of the women’s game to present this season’s Adobe Women’s FA Cup. We’re going to have such a brilliant time and I can’t wait to get started on Saturday with Wolves v Forest.”

Pete Andrews, head of sport, Channel 4, said: “Jill and Maisie are fantastic signings and we’re delighted to be working with FilmNova on this exciting new chapter for the Adobe Women’s FA Cup. Their fun, fan-focussed creative vision is full of character and will bring something genuinely fresh to football coverage. We can’t wait for viewers to experience it.”

Lucy Cutler executive producer at FilmNova, said: “We’re thrilled to be entrusted with Channel 4’s coverage of the Adobe Women’s FA Cup. This is a hugely exciting moment for the women’s game, and our ambition is to capture its passion, personality and unpredictability in a way that feels modern, joyful and rooted in the communities that make it special.”

Alison Lombardi executive producer at FilmNova, said: “As well as bringing to life a new and fresh concept and introducing a fantastic new presenting double act in Maisie and Jill, we have also broken the mould off-screen. All our top line production roles are filled by female industry professionals, from Lucy and myself as execs to Gemma Knight as match director and Lucy Barber as match producer.”