Jones joins sport and lifestyle production studio from Two Circles

Eddie Jones Fresh Base

Fresh Base has hired Eddie Jones as a senior producer.

Jones joins the London-based sport and lifestyle production studio from Two Circles, where he spent the last four years in the same role. He has also worked at the likes of IMG, HBS and Perform Group during almost 15 years in the industry delivering for the likes of UEFA, FIFA, the Premier League, Wimbledon, the Olympic and Paralympic Games, F1, and MotoGP. 

Fresh Base was founded in 2018 and works with the likes of Adidas, Puma, New Balance, Liverpool FC, Manchester City FC, the NFL, The Premier League and EA Sports. Jones will help steer its creative output and bolster production capabilities as it looks to scale its global footprint. 

Gaurav Kumar, founder of Fresh Base, said: “Bringing Eddie on board is a massive milestone for Fresh Base as we scale our business to meet growing client demand. He combines top-level creative instincts with deep production expertise, proven leadership and a brilliant understanding of how to make content work for brands, rights holders and fans. As we continue to grow and expand our capabilities, Eddie - with his ability to produce, direct and create - will ensure we remain agile, bold, and capable of bringing the most daring ideas to life for our clients.”

Jones added: “I’ve spent the last decade finding and telling the human stories that live around sports, and have admired Fresh Base’s work, as specialists in the sector, from afar. The chance to join one of the most high-regarding independent production agencies - one with genuine personality and ambition - is an opportunity I just couldn’t let pass me by.”