Cracknell joins the virtual & hybrid event specialist and sports live streaming business after more than 30 years in the broadcast TV industry
Giggabox has appointed Martin Cracknell as its chief technology officer.
Cracknell joins the virtual & hybrid event specialist and sports live streaming business after a 30-year career spanning the Olympics, Wimbledon, Premiership Rugby Union, The Heineken Cup, and Royal Ascot, and more recently as an online producer and director at Cog X 2020, RAREfest and Greg Ellis’ the Respondent.
At Giggabox, Cracknell will work across all channels of the business, aiming to drive the technical design and implementation of projects from scoping to delivery. He has responsibility for identifying and designing pioneering innovative solutions for clients across the entire event and sports delivery spectrum.
Paul Musselle, CEO of Giggabox, said: “Martin has been working closely with us on several important productions and will now bring even greater depth to the technical knowledge within our team. His appointment at Giggabox underlines our commitment to deliver the very best in innovation, design and delivering user-focused solutions to sectors that are rapidly changing and will continue to do so.”
Cracknell added: “I’m very excited to be joining Giggabox at a time when the world and the way in which people are consuming content in both the events and sports broadcasting space is changing so rapidly. With its current virtual event production offering, Giggabox has been at the forefront of applying broadcast TV production values to the new formats in the events industry, and as a result, delivering a vastly enhanced attendee and contributor experience.”