The new branch of HBS will be led by José ‘Platao’ Rocha

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Host Broadcast Services (HBS) has opened an American office – HBS LLC – to develop broadcast opportunities and cover projects hosted in the US and North America.

HBS LLC is based in Miami, Florida and will manage projects HBS is working on in the US, as part of its contract with Concacaf (Confederation of North, Central America and Caribbean Association Football), as well as generating new business in the territory.

Concacaf recently renewed its long-term partnership with HBS until the end of 2026. The contract includes the development of a cloud-based archive solution and post-production service and a training programme led by HBS’ Broadcast Academy.

HBS already has offices in France, Switzerland and Qatar

The new branch of HBS will be led by José ‘Platao’ Rocha, who joins HBS in the role of managing director of the US entity.

He was formerly with US-based broadcaster DirecTV Latin America, where he was VP of development and production. In his new role, he will lead the business development in North America. His team also includes Enrique Rabasco, head of production and Matthieu Thebault, head of business administration.

Dan Miodownik, HBS CEO, said: “Bringing someone onboard with the wealth of knowledge that Platao has, specifically in the American market, gives HBS a huge head-start as we begin to study the growth possibilities in the territory. Combining HBS’s track record and global experience with Platao’s understanding of the US broadcast industry, and his connections, will be the catalyst for some exciting opportunities for us to keep evolving how we capture and distribute major sporting occasions.”

Platao adds: “The role of managing director at HBS in the US allows me to apply all I have learned on the receiving end of broadcast services to the benefit of others in the industry. HBS brings a unique approach, recognised worldwide, to major events. My job is now to identify the needs of the industry in North America and find solutions leveraging the wealth of knowledge developed by HBS over the last 20 years.”